Our Story

We’re a bunch of legit beauty junkies on the hunt for the next generation of cult beauty. Between the four of us, we have over 40 years of experience in beauty, working for some of the most recognized brands and retailers. But we got a little bored and wanted to start something new, different and, well, cool. So welcome to Undrgrnd Beauty, where we discover emerging brands from around the globe and introduce you to them via a small and well curated shopping experience.

Our Story

We’re a bunch of legit beauty junkies on the hunt for the next generation of cult beauty. Between the four of us, we have over 40 years of experience in beauty, working for some of the most recognized brands and retailers. But we got a little bored and wanted to start something new, different and, well, cool. So welcome to Undrgrnd Beauty, where we discover emerging brands from around the globe and introduce you to them via a small and well curated shopping experience.

Our Standards

We hold ourselves to high standards and expect the same from our brands. We seek to work with like minded labels that meet the following criteria:

• Emerging, independently owned

• Compelling brand story

• Ethically and socially conscious

• Ingredient transparency

• High performance, results driven formulations

Our Standards

We hold ourselves to high standards and expect the same from our brands. We seek to work with like minded labels that meet the following criteria:

• Emerging, independently owned

• Compelling brand story

• Ethically and socially conscious

• Ingredient transparency

• High performance, results driven formulations

Our Services

In addition to an e-commerce opportunity via the UNDRGRND BEAUTY website, we offer brands 360 degree digital marketing and retail support, which includes:

  • ● brand positioning + development

  • ● social media / influencer strategy & content

  • ● digital and email marketing

  • ● e-comm website development & logistics

  • ● product + package development

  • ● retail and distribution strategies & execution

Our Services

In addition to an e-commerce opportunity via the UNDRGRND BEAUTY website, we offer brands 360 degree digital marketing and retail support, which includes:

  • ● brand positioning + development

  • ● social media / influencer strategy & content

  • ● digital and email marketing

  • ● e-comm website development & logistics

  • ● product + package development

  • ● retail and distribution strategies & execution

Our Team

EHRIN
Ehrin has vast experience managing the numerous components of a brand, from strategy and social media to digital marketing and e-commerce, and all of the conversations in between. Her career in beauty started with Borghese, where she built strategic branding initiatives, drove consumer insights and developed digital profiles to bring the Borghese legacy to consumers online. She was an integral part in growing an e-commerce presence, expanding the brand’s offerings of innovative products, and sourcing the latest technology and ingredients needed to deliver the effective, targeted skincare solutions that women turn to today.

Ehrin’s unparalleled experience and keen insight has since helped many small beauty brands establish a successful online presence and significantly expand their brand awareness. Ehrin was a key player in the launch and growth of Chuda Skincare, which won the coveted Cosmetics Executive Women QVC Beauty Quest Award. Ehrin was also named an E! online trendsetter in beauty.
NEIL

Neil is an industry veteran, whose miles of experience are balanced by an enthusiasm for learning, growing and keeping up with the latest beauty innovation. From the esteemed Erno Laszlo Institute to the exquisite Elizabeth Arden company to the launch of Escada Beaute, Neil has earned his reputation of success. One of his most prized accomplishments is the reinvention of the Princess Marcella Borghese brand, which under his guidance achieved profitability for the first time in its storied history. He additionally developed capsule collections for exclusive partnerships with Target and Costco.

Neil’s operational background and keen eye for finding cost savings are complemented by his close relationships with chemists, suppliers and retailers, creating a seamless path from idea to market for beauty brands in all categories.

Lauren
Lauren is an award-winning Creative Director with a specialty in brand growth and development. She brings over 15 years of experience working with dynamic start-ups, such as Olivers Apparel and Chuda Skincare, and globally recognized brands, such as Estee Lauder, MTV Networks, Kate Spade and Conair.

A digital design expert, Lauren served as a digital design consultant for Origins, one of the first clean beauty brands, helping to bridge the gap between in-store and online experiences. She was also the visual creative director overseeing the launch of Chuda Skincare, which included the design and e-commerce implementation of the brand’s website. Lauren's rich understanding of brand development, strong design aesthetic and passion for big picture thinking has made her one of the most in-demand creatives in the business.