We’re a bunch of legit beauty junkies on the hunt for the next generation of cult beauty. Between the four of us, we have over 40 years of experience in beauty, working for some of the most recognized brands and retailers. But we got a little bored and wanted to start something new, different and, well, cool. So welcome to Undrgrnd Beauty, where we discover emerging brands from around the globe and introduce you to them via a small and well curated shopping experience.
We’re a bunch of legit beauty junkies on the hunt for the next generation of cult beauty. Between the four of us, we have over 40 years of experience in beauty, working for some of the most recognized brands and retailers. But we got a little bored and wanted to start something new, different and, well, cool. So welcome to Undrgrnd Beauty, where we discover emerging brands from around the globe and introduce you to them via a small and well curated shopping experience.
We hold ourselves to high standards and expect the same from our brands. We seek to work with like minded labels that meet the following criteria:
• Emerging, independently owned
• Compelling brand story
• Ethically and socially conscious
• Ingredient transparency
• High performance, results driven formulations
We hold ourselves to high standards and expect the same from our brands. We seek to work with like minded labels that meet the following criteria:
• Emerging, independently owned
• Compelling brand story
• Ethically and socially conscious
• Ingredient transparency
• High performance, results driven formulations
In addition to an e-commerce opportunity via the UNDRGRND BEAUTY website, we offer brands 360 degree digital marketing and retail support, which includes:
● brand positioning + development
● social media / influencer strategy & content
● digital and email marketing
● e-comm website development & logistics
● product + package development
● retail and distribution strategies & execution
In addition to an e-commerce opportunity via the UNDRGRND BEAUTY website, we offer brands 360 degree digital marketing and retail support, which includes:
● brand positioning + development
● social media / influencer strategy & content
● digital and email marketing
● e-comm website development & logistics
● product + package development
● retail and distribution strategies & execution
Neil is an industry veteran, whose miles of experience are balanced by an enthusiasm for learning, growing and keeping up with the latest beauty innovation. From the esteemed Erno Laszlo Institute to the exquisite Elizabeth Arden company to the launch of Escada Beaute, Neil has earned his reputation of success. One of his most prized accomplishments is the reinvention of the Princess Marcella Borghese brand, which under his guidance achieved profitability for the first time in its storied history. He additionally developed capsule collections for exclusive partnerships with Target and Costco.
Neil’s operational background and keen eye for finding cost savings are complemented by his close relationships with chemists, suppliers and retailers, creating a seamless path from idea to market for beauty brands in all categories.
